1. Definitions and Interpretation
In this privacy policy, the following definitions are used:
| Term | Definition |
|---|---|
| Data | Collectively all information that you submit to Magic PR via the Website, including personal data as defined under applicable data protection legislation. |
| Cookies | A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. |
| Applicable Law | The law of England and Wales, under which this privacy policy is governed, notwithstanding that Magic PR is based in Dubai, UAE. |
| PECR | The Privacy and Electronic Communications Regulations 2003 (as amended), which govern the use of cookies and electronic marketing in the UK. |
| User / you | Any third party that accesses the Website and is not either (i) employed by Magic PR and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Magic PR. |
| Website | The website that you are currently using, www.magicpr.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions. |
2. Scope of This Privacy Policy
This privacy policy applies only to the actions of Magic PR and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
3. Data We Collect
We may collect the following Data from you:
- Full name
- Contact information such as email addresses and telephone numbers
- Company name and job title
- IP address (automatically collected)
- Web browser type and version (automatically collected)
- Operating system (automatically collected)
- A list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected)
- Any information submitted via our contact form or strategy call booking system
4. Lawful Basis for Processing
We are required to identify a lawful basis for processing your personal data. We rely on the following bases:
- Consent — where you have given clear consent for us to process your personal data for a specific purpose (e.g. signing up for marketing communications).
- Contract — where processing is necessary to perform a contract with you, or to take steps at your request before entering into a contract (e.g. processing your order for PR services).
- Legitimate Interests — where processing is necessary for our legitimate business interests, such as improving our services and responding to enquiries, provided those interests are not overridden by your rights.
5. How We Use Your Data
Magic PR is the data controller in respect of personal data collected via this Website. Your Data may be used by us for the following reasons:
- Internal record keeping and administration
- Providing and improving our products and services
- Responding to your enquiries and booking strategy calls
- Sending promotional materials and service updates where you have consented to receive these
- Conducting market research and analysing website usage
6. Data Retention
We will retain your personal Data only for as long as is necessary for the purposes set out in this policy:
| Data Type | Retention Period |
|---|---|
| Contact form enquiries | 12 months from the date of submission |
| Client data relating to active service agreements | Duration of the contract plus 6 years (in line with standard commercial limitation periods) |
| Marketing preferences | Until you withdraw consent |
7. Third-Party Services
Magic PR uses the following third-party services that may process your personal data on our behalf. We ensure all third-party providers are bound by appropriate data processing agreements.
Used to schedule free strategy calls. When you book a call, Calendly collects your name, email address, and any information you provide during booking. Calendly’s privacy policy is available at calendly.com/privacy.
Any data submitted via our website contact forms is processed and stored in accordance with this privacy policy and only used to respond to your enquiry.
Our hosting provider may process technical data (IP addresses, browser data) as part of providing hosting infrastructure services. This data is not used for any other purpose.
8. Links to Other Websites
This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for their content. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy of any other website prior to using it.
9. Your Data Protection Rights
You have the following rights in relation to your personal data. All requests are free of charge and will be responded to within one calendar month. To exercise any of these rights, please contact us at info@magicpr.com.
Request a copy of the personal data we hold about you.
Request that we correct any inaccurate or incomplete data we hold about you.
Request that we delete your personal data where there is no compelling reason for its continued processing.
Request that we restrict the processing of your personal data in certain circumstances.
Receive your personal data in a structured, commonly used and machine-readable format.
Object to the processing of your personal data where we rely on legitimate interests as our lawful basis.
Not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects.
Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.
10. Supervisory Authorities
Magic PR is based in Dubai, UAE, however this privacy policy is governed by the law of England and Wales. If you believe that Magic PR has not complied with your data protection rights, you may raise a concern with either of the following authorities:
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: uaedataoffice.ae
Governing legislation: UAE Federal Decree-Law No. 45 of 2023 on the Protection of Personal Data (PDPL)
11. Security
Data security is of great importance to Magic PR. To protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
If password access is required for certain parts of the Website, you are responsible for keeping this password confidential. We endeavour to do our best to protect your personal Data; however, transmission of information over the internet is not entirely secure and is done at your own risk.
12. Cookies
This Website may place and access certain Cookies on your computer. All Cookies used by this Website are used in accordance with applicable cookie regulations. Before the Website places non-essential Cookies on your computer, you will be presented with a message requesting your consent.
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Required for the operation of the Website including login areas and essential functions. Cannot be disabled. |
| Analytical / Performance | Allow us to recognise and count visitors and understand how they move around the Website, helping us improve its performance. |
| Functionality | Used to recognise you when you return to the Website and remember your preferences. |
| Targeting | Record your visit, pages viewed and links followed to make advertising more relevant to your interests. |
13. Changes of Business Ownership
Magic PR may, from time to time, expand or reduce our business and this may involve the sale and/or transfer of control of all or part of Magic PR. Data provided by Users will, where relevant, be transferred along with that part of the business. The new owner will be permitted to use the Data only for the purposes for which it was originally supplied, under the terms of this privacy policy.
14. Governing Law
This privacy policy and any disputes arising from it shall be governed by and interpreted according to the law of England and Wales, notwithstanding that Magic PR is based in Dubai, UAE. All disputes arising under this privacy policy will be subject to the exclusive jurisdiction of the English and Welsh courts.
If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision will, to the extent required, be deemed deleted, and the validity and enforceability of the other provisions will not be affected.
15. Changes to This Privacy Policy
Magic PR reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the updated terms on your first use of the Website following any alterations.
16. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please get in touch:
Magic PR
Dubai Silicon Oasis, Dubai, UAE
Email: info@magicpr.com
Website: www.magicpr.com
