Terms & Conditions

Last Updated: March 2026

1. Definitions and Interpretation

In these Terms & Conditions the following definitions apply:

Term	Definition
Magic PR / We / Us / Our	Magic PR, a business based at Dubai Silicon Oasis, Dubai, UAE, operating the Website at www.magicpr.com.
You / Client / User	Any individual, company or organisation that accesses this Website or purchases services from Magic PR.
Website	www.magicpr.com and any sub-domains, unless expressly excluded by their own terms.
Services	All PR, press release distribution, digital PR, media outreach and related services offered by Magic PR as described on this Website.
Order	A confirmed purchase of Services made by you through the Website or via direct agreement with Magic PR.
Content	Any text, graphics, images, audio, video, data or other material appearing on or submitted to this Website.
Press Release	Any written announcement or editorial content submitted by you to Magic PR for distribution or transformation.
Deliverables	All outputs produced by Magic PR as part of a Service including but not limited to press releases, video content, podcast episodes, social media posts and media placement reports.

Unless the context requires otherwise: the singular includes the plural and vice versa; references to persons include companies and organisations; “including” means “including without limitation”.

2. Acceptance of Terms

By accessing this Website or using our Services you confirm that:

• You are at least 18 years of age
• You have the legal authority to enter into a binding agreement on behalf of yourself or the organisation you represent
• You have read and agree to these Terms & Conditions in their entirety
• You agree to our Privacy Policy which is incorporated into these Terms & Conditions by reference and is available at magicpr.com/privacy-policy/

These Terms & Conditions apply to all users of the Website and all purchasers of our Services. Magic PR reserves the right to update these Terms & Conditions at any time. Continued use of the Website or Services following any update constitutes acceptance of the revised terms.

3. Our Services

Magic PR provides the following services as described in detail on this Website. Full service specifications are available on the relevant service pages.

Magic PR reserves the right to modify, suspend or discontinue any Service at any time with reasonable notice. We will not be liable to you or any third party for any such modification, suspension or discontinuation.

4. Orders and Payment

Placing an Order

All orders are subject to acceptance by Magic PR. We reserve the right to decline any order at our sole discretion without providing a reason. An order is only confirmed upon receipt of full payment or written confirmation from a Magic PR representative.

Pricing

All prices are displayed on the Website in USD. Prices are exclusive of any applicable taxes, duties or levies unless otherwise stated. Magic PR reserves the right to amend its prices at any time. Price changes will not affect orders that have already been confirmed and paid in full.

Payment Terms

Full payment is required before Services commence unless otherwise agreed in writing by Magic PR. For monthly subscription clients, payment is due on the same date each month and failure to pay within 7 days of the due date may result in suspension of Services.

Subscriptions

Monthly subscription plans are billed on a recurring basis. You may cancel your subscription at any time by providing written notice to info@magicpr.com. Cancellations take effect at the end of the current billing period. No partial refunds are issued for unused days within a billing period.

5. Service Delivery

Timelines

All delivery timelines quoted by Magic PR are estimates only and are not guaranteed unless expressly confirmed in writing. Timelines are dependent on:

• Timely receipt of your press release, briefing materials and brand assets
• Your approval of content within the agreed review window
• Third-party publication schedules and editorial decisions outside of our control
• Current news cycles, journalist availability and editorial calendars
• Technical factors relating to distribution networks and media platforms

Your Responsibilities

To enable Magic PR to deliver the Services effectively you agree to:

• Provide accurate, complete and truthful information about your brand, announcement and campaign objectives
• Respond to content approval requests within 5 business days — delays beyond this may push back delivery timelines
• Ensure all materials submitted to Magic PR do not infringe any third-party intellectual property rights, trademarks or copyrights
• Ensure all factual claims, statistics and statements in your press release are accurate and can be substantiated
• Obtain any necessary consents or permissions for individuals mentioned or depicted in your content

Content Approval

Magic PR will provide all Deliverables for your review and written approval before distribution or publication. One round of revisions is included with each Service. Additional revision rounds may be subject to additional charges at Magic PR’s discretion. Once you have provided written approval for distribution, Magic PR accepts no responsibility for errors, inaccuracies or omissions that were present in the approved content.

6. Press Release Distribution — Important Notices

7. Intellectual Property

Our Intellectual Property

All content on this Website — including text, graphics, logos, images, design elements, software and compilations — is the property of Magic PR or its licensors and is protected by copyright, trademark and other applicable intellectual property laws. Nothing on this Website shall be construed as granting any licence or right to use any Magic PR trademark, logo or content without our prior written permission.

You may, for your own personal non-commercial use only:

• View and display Website content on your screen
• Print a single copy of any page for personal reference

You must not reproduce, distribute, modify, create derivative works from, publicly display or commercially exploit any Website content without our prior written consent.

Your Content and Deliverables

By submitting content to Magic PR (including press releases, briefing materials, images, logos and brand assets) you confirm that you own or have the right to use all such content and that its use by Magic PR for the purposes of delivering the Services does not infringe any third-party rights.

Upon full payment of all applicable fees, Magic PR assigns to you all intellectual property rights in the Deliverables produced specifically for your campaign. Magic PR retains the right to use anonymised campaign data, aggregated statistics and general methodologies for internal purposes and service improvement.

Magic PR reserves the right to reference your brand name and campaign results as a case study or testimonial unless you notify us in writing that you do not consent to this use.

8. Prohibited Use

You may not use this Website or our Services for any of the following purposes:

• Publishing content that is false, misleading, defamatory, fraudulent or designed to deceive
• Distributing content that infringes the intellectual property, privacy or other rights of any third party
• Promoting illegal products, services or activities in any jurisdiction
• Distributing content that is obscene, offensive, hateful or discriminatory
• Attempting to manipulate search engine rankings through deceptive or black-hat practices
• Interfering with or disrupting the Website or any connected systems or networks
• Using automated tools to scrape, extract or harvest data from the Website without our written permission
• Impersonating any person, company or organisation
• Any activity that violates applicable laws or regulations in any jurisdiction

Magic PR reserves the right to refuse, suspend or terminate any Service immediately and without refund if we determine that your content or use of our Services violates any of the above prohibitions.

9. Confidentiality

Both parties agree to keep confidential any proprietary, business-sensitive or non-public information disclosed during the course of the Services. This obligation does not apply to information that:

• Is or becomes publicly available other than through a breach of this clause
• Was already known to the receiving party prior to disclosure
• Is required to be disclosed by law, regulation or court order

Magic PR will not disclose your press release content or campaign details to any third party other than as required to deliver the Services (e.g. distribution partners, publication networks).

10. Warranties and Representations

You warrant and represent to Magic PR that:

• All information and content you provide is accurate, truthful and does not contain false or misleading statements
• You have full authority to submit the content and to grant Magic PR the rights necessary to deliver the Services
• Your content does not infringe any third-party intellectual property rights, trademarks, copyrights or privacy rights
• Your content complies with all applicable laws and regulations in the territories where it will be distributed
• You are not using the Services for any unlawful or prohibited purpose

Magic PR warrants that it will deliver the Services with reasonable skill and care and in accordance with the service descriptions on this Website.

11. Limitation of Liability

To the maximum extent permitted by law, Magic PR shall not be liable to you for any of the following:

• Loss of profits, revenue, business, contracts or anticipated savings
• Loss of goodwill or reputation
• Loss or corruption of data
• Any indirect, special or consequential loss or damage
• Any loss arising from events beyond our reasonable control (see Force Majeure, Section 13)
• The editorial decisions of third-party journalists or publications
• The continued availability of press releases on third-party platforms after distribution
• Changes to search engine algorithms or ranking factors that affect the SEO impact of our Services

Nothing in these Terms & Conditions shall limit or exclude Magic PR’s liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.

Where Magic PR is found liable, our total aggregate liability to you in respect of any claim arising out of or in connection with these Terms & Conditions shall not exceed the total fees paid by you for the specific Service giving rise to the claim in the 12 months preceding the claim.

12. Indemnity

You agree to indemnify, defend and hold harmless Magic PR, its officers, employees, agents and partners from and against any claims, damages, losses, costs and expenses (including reasonable legal fees) arising out of or in connection with:

• Your use of the Website or Services
• Any content you submit to Magic PR that infringes a third party’s rights
• Any breach by you of these Terms & Conditions
• Any false, misleading or defamatory content you submit for distribution
• Any violation of applicable law by you in connection with the Services

13. Force Majeure

Magic PR shall not be liable for any delay or failure to perform its obligations under these Terms & Conditions where such delay or failure results from circumstances beyond our reasonable control, including but not limited to:

• Acts of God, natural disasters or extreme weather events
• War, terrorism, civil unrest or government action
• Strikes, industrial action or labour disputes
• Failures of third-party networks, platforms or distribution services
• Pandemics, epidemics or public health emergencies
• Changes to laws or regulations affecting the delivery of Services

In the event of a force majeure event, Magic PR will notify you as soon as reasonably practicable and will use reasonable efforts to resume performance at the earliest opportunity.

14. Termination

Magic PR may terminate or suspend your access to the Website and any Services immediately and without notice if:

• You breach any provision of these Terms & Conditions
• You submit content that is false, defamatory, illegal or in violation of Section 8
• You fail to make payment when due
• We are required to do so by law or regulation

You may terminate a one-off Service order at any time prior to work commencing. Once work has commenced no refund will be issued. Monthly subscription clients may cancel as described in Section 4.

Upon termination, all outstanding fees become immediately payable and clauses relating to intellectual property, confidentiality, liability and governing law shall survive termination.

15. Privacy and Data Protection

Magic PR takes the protection of your personal data seriously. Our collection and use of personal data in connection with this Website and our Services is governed by our Privacy Policy, which is available at magicpr.com/privacy-policy/ and is incorporated into these Terms & Conditions by reference.

16. Third-Party Links and Services

This Website may contain links to third-party websites or services. These links are provided for your convenience only. Magic PR has no control over the content, privacy practices or availability of third-party websites and accepts no responsibility for them. The inclusion of any link does not imply endorsement by Magic PR of the linked website or service.

17. Availability of the Website

Magic PR does not warrant that this Website will be available at all times or free from errors, viruses or other harmful components. We reserve the right to suspend, withdraw or restrict access to the Website at any time without notice for operational, maintenance or security reasons. Magic PR accepts no liability for any loss or inconvenience caused by unavailability of the Website.

18. General

Entire Agreement

These Terms & Conditions, together with our Privacy Policy and any written service agreement or order confirmation, constitute the entire agreement between you and Magic PR relating to your use of the Website and Services and supersede all prior discussions, representations or agreements.

Severability

If any court or competent authority finds that any provision of these Terms & Conditions (or part of any provision) is invalid, illegal or unenforceable, that provision will to the extent required be deemed deleted. The validity and enforceability of the remaining provisions will not be affected.

Waiver

No failure or delay by Magic PR in exercising any right or remedy under these Terms & Conditions shall constitute a waiver of that or any other right or remedy.

Assignment

You may not transfer or assign any of your rights or obligations under these Terms & Conditions to any third party without the prior written consent of Magic PR. Magic PR may assign its rights and obligations without your consent where it reasonably believes your rights will not be materially affected.

No Third-Party Rights

These Terms & Conditions do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 for any third party to enforce any term of these Terms & Conditions.

19. Governing Law and Jurisdiction

These Terms & Conditions and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales, notwithstanding that Magic PR is based in Dubai, UAE.

Both parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms & Conditions or their subject matter or formation.