Your Press Release.
Transformed Into News.
Published Where It Matters.

PR 360 is the world’s first complete press release amplification and transformation service. We take your press release and do three things: we publish it on our own newsroom and distribute it across our verified media network; we transform it into expert commentary or a data-driven story and pitch it directly to hand-picked journalists at top UK and US publications; and we repurpose it into five media formats — podcast episodes, PR video reels, a breaking news video, and social media posts — all published simultaneously.

Traditional PR wire services blast your press release to hundreds of outlets and hope someone picks it up. PR 360’s press release amplification approach is fundamentally different — we transform your press release into expert commentary or a data-driven story that journalists actually want to publish. We then use our own in-house database of 175,000+ verified journalists to pitch it directly to the specific reporters who cover your industry. No wire blasts. No hoping. Actual targeted placement at top UK and US publications.

Expert commentary positions you or your spokesperson as an industry authority — we craft a compelling opinion piece or insight-led article around your announcement that a journalist would be proud to publish under their byline. A data-driven story uses statistics, research, or trends from your press release to build a newsworthy narrative that editors find irresistible. Our editorial team recommends the best approach based on your announcement and target publications.

We use our own in-house database of 175,000+ verified journalists across the UK and US. For every campaign, our media team researches and hand-picks journalists who specifically cover your industry and have recently published stories similar to yours. We never send mass emails — every pitch is targeted, personalised, and sent to a journalist who is genuinely likely to want the story.

Through our targeted journalist outreach, we aim for 5–10 placements in top UK and US publications relevant to your industry. Your press release is also distributed across our verified media network depending on your chosen package. Podcast episodes are distributed to 25+ platforms including Spotify and Apple Podcasts, and your video content is published across YouTube, TikTok, Instagram and more.

Content creation and editorial transformation typically takes 5–7 business days. Once you’ve reviewed and approved everything, distribution and journalist outreach begins immediately. Press release distribution goes live within 24 hours. Journalist placements vary depending on the publication — most responses and live articles appear within 1–2 weeks of outreach.

Just your press release — that’s all we need to get started. Our editorial team handles everything else: the transformation into expert commentary or a data-driven story, the journalist research and pitching, the podcast production, video creation, and social media posts. You simply review and approve before anything goes out.

Absolutely. You’ll review all content before anything is distributed or pitched. We include one round of revisions to ensure everything perfectly represents your brand and message. Nothing goes out without your approval.